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La Potasse d’Alsace Assure rendement et qualité par tout le sol de France

Rare pictorial Lucien Boucher’ map of France published by chemical company Les Mines de potasse d’Alsace. The lovely vignettes are focuzed on agricultural activities of each major cities of the Country. The map is embellished by title framed with decorative cartouche and company’s logo and a large compass rose. Published in Paris, 1950 at Chavane & Cie.
Design by Lucien Boucher who is a famous commercial poster artist and illustrator born in Chartres in 1889 and died in 1971. Graduated from the Ecole de céramiques de Sèvres, he began his career as cartoonist for the satiric newspaper Le Rire. In the 1920s he worked actively as poster designer for the movies and the advertising industry. He designed a significant number of lithography’s inspired by the surrealism style. He’s very well known of a series of posters (advertising & world map) designed for Air France.